Flat White Economy: How The Digital Economy is Transforming London and Other Cities of the Future by McWilliams, Douglas

29 in stock

220mm x 144mm x 20mm

Pages: 0

A topical account of the 'flat white' sector, named for the coffee popular with young workers of media, tech, and creative industries, which has been a key contributor to London's employment growth since the near collapse in 2009, thus becoming a model for digital cities around the world. Since the financial collapse, the 'Flat White Economy' has spawned four times as many jobs than London lost in the crisis. London is now growing one and a half times faster than Hong Kong as a result. Leading economist Douglas McWilliams describes how this meteoric success, named after its favorite coffee and centered on East London, has swapped the city's champagne and supercars lifestyle for bicycles and boho flats and has become the prototype for digital cities that will change both the rest of the UK and other parts of the world as well. The book shows how these developments have had a massive economic impact, and affect politics and lifestyles. It addresses the impact of the FWE on North South divide in the UK and its equivalents in other parts of the world. And controversially it also shows how a driving force behind this new economy is immigration and the creativity that is generated when talented people of different backgrounds and mindsets end up working together.