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Meaning of Branded Objects: Why Some Things Matter More Than Others (SVA Masters in Branding) by Guarriello, Tom
Meaning of Branded Objects: Why Some Things Matter More Than Others (SVA Masters in Branding) by Guarriello, Tom
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Meaning of Branded Objects: Why Some Things Matter More Than Others (SVA Masters in Branding)
Author(s): Guarriello, Tom
Pub: Rockport Publishers
Pack Qty: 0 (Hardback)
ISBN: 9780760395196
Subjects: Branding (Marketing), Consumers' preferences
Author(s): Guarriello, Tom
Pub: Rockport Publishers
Pack Qty: 0 (Hardback)
ISBN: 9780760395196
Subjects: Branding (Marketing), Consumers' preferences
234mm x 158mm x 16mm
Publication: 2025Pages: 160
The Meaning of Branded Objects by Dr. Tom Guarriello explores how everyday objects gain significance through branding, examining the psychology, emotion, and cultural impact behind brand identity and consumer connection'-- Provided by publisher.
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