Future of Shopping by Jorg Snoeck | Pauline Neerman
Future of Shopping by Jorg Snoeck | Pauline Neerman
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Author(s): Jorg Snoeck | Pauline Neerman
Pub: Lannoo Publishers
Pack Qty: 0 (Hardback)
ISBN: 9789401481618 - New
Subjects: Business & Money, Industries, Retailing, Marketing & Sales, Sales & Selling, Processes & Infrastructure, E-Commerce
240mm x 183mm x 17mm
Publication: 2022Pages: 288
A revised and updated edition of the Management Book of the Year (2018)
Provides a framework for adapting your brand to the consumer of today and tomorrow
The award-winning retail handbook, The Future of Shopping: Where Everyone is a Retailer (2018 Management Book of the Year) is back in a new, updated edition. Since it was first published, we have experienced a pandemic, a digitization race, and the bankruptcy of numerous iconic shops. This one crisis year has meant more turnaround for the trade sector than an entire decade. This book addresses a new perspective on globalization, and the pressing questions of what brands and merchants must do to survive in this new retail landscape.
